Friday, January 7, 2011

final thought on starbucks logo redesign

At the center of my rejection of Starbucks' logo change is the idea that the logo is ubiquitous enough to be a standalone identity. Were I to agree with Starbucks that they have worldwide brand identity, I would say, "Bravo. Job well done."

But, I think they're vastly overestimating how recognizable their logo actually is.


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