Monday, February 21, 2011

update: simplicity

Ran across this article from MediaPost on a new survey that found the simpler the brand, the higher the appeal to consumers.

According to a new survey by branding consultant Siegel + Gale, U.S. consumers are willing to pay a 4-6% premium for brands they believe offer a greater degree of simplicity (defined as ease of understanding, transparency, caring, innovation and usefulness of communications, as well as interactions in relation to industry peers) over their competitors. Extrapolated out across all industries and sectors, that could translate into $27 billion more, says Siegel + Gale co-president and CEO David Srere.

Another point for the "simplicity" concept in everything that you do when it comes to advertising.

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