Wednesday, March 14, 2012

deutsch/la bringing the magic

I watched an entire pre-roll ad on YouTube for the first time the other night. It was the "Cubs Win" spot by Deutsch/LA. It features the euphoric scene in the city of Chicago upon the Chicago Cubs finally pulling off a World Series win. And, by the end of the narrative, you're shown that it is actually just a simulation on MLB 12.

I haven't been blown away by an ad like this in a long time. It was...remarkable.

I think it's rare that a commercial can truly encapsulate the emotion of a sacred event, especially one that's as light-hearted (notice the absence of abused puppies, or starving kids) as this. Yet, you're immediately pulled into the narrative. It may be a little inside-baseball (oh look, a pun) for people who may not be aware of Chicago's complete inability to survive in the post season, but that's not really the audience MLB 12 is targeting anyways.

So, bravo, Deutsch. Amazing work.

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