I'm a creature of advertising legends. My background is in non-profit marketing, so I live vicariously through the books and wisdom of the titans who came before me (and following people currently in the business via Twitter). I recently ran across DDB's publication of "Bill Bernbach Said," a spiral-bound compendium of quotes from the man who pioneered artistry in advertising.
It's fantastic.
It doesn't matter if you're starting in the industry, or have a few decades under your belt -- there is still much to learn from the godfathers of advertising.
I really encourage picking it up.
Thanks for your review. Just ordered the last one on amazon. I got the spiral bound for $19 rather than the hardbound for $75 just because I think it's cooler. Saving a few bucks is nice, too. Check out my series of ad slogans featuring the ampersand at amperart.com.
ReplyDelete