When you bring this "inherent drama" to life, you have no need for disruptive tricks like flashy graphics, or naked girls. The drama sells itself.
A recent example of this is a new spot by staples (featured below), from agency David (in the Ogilvy & Mather family), of Brazil/Argentina.
Mark Duffy of BuzzFeed sums it up best:
One simple little linchpin, and you've got an interesting commercial about a very dull subject.
No depressing office supplies shots. No depressing voiceover doofus. Just a nice low-key spot with a little wink that sells me. Bravo.