Thursday, June 7, 2012


I wasn't always a Venables Bell & Partners fanboy. I thought their Audi "Green Police" commercial was wonderfully entertaining, but did little to move Audi's brand forward. I felt the "environmentally friendly" angle probably one of the more minor points that drive people to buy an Audi.

But, Venables responded with a new positioning strategy, couching Audi as the "new" face of German luxury cars.

Holy crap. I stood up and cheered. And, to drive this new position, Venables released a remarkably brilliant campaign that was not only entertaining, but on-point with the brand strategy.

See my take on it here.

I recently ran across one of their ads they did for Audi called "Ahab." Again, it's hysterical, but the sell isn't lost in the comedy. It's a fantastic example of how to make an entertaining ad without placing humor above the brand. (see it at the bottom of this post)

As a side note, Venables recently created a brand strategy company called vpborange. I encourage you to check them out, if only to see a great site using parallax scrolling. And, as a personal side note, I would kill an unicorn to work for them. Yeah, that's right...a unicorn.

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